Introduction
In today’s digital age, optimizing your website’s conversion rate has become a necessity for any business that wants to stay competitive. To achieve this, businesses can leverage various CRO (conversion rate optimisation) tools that offer features such as analytics, heat mapping, and user feedback. With so many CRO tools available, it can be overwhelming to choose the right ones for your website. In this article, we’ll take a closer look at 12 top CRO tools and discuss what they are and what they’re good for.
12 CRO Tools Summary Table
| Tool Name | Key Features | Pricing |
|---|---|---|
| Google Analytics | Website analytics, user behaviour tracking, conversion tracking | Free, GA 360 is enterprise pricing |
| Adobe Analytics | Real-time analytics, segmentation, customer journey analysis | Custom pricing |
| Heap | Automatic data capture, user behaviour tracking, cohort analysis | Custom pricing |
| Hotjar | Heat mapping, session recording, user feedback | Free, paid plans start at $39/month |
| Crazy Egg | Heat mapping, scroll mapping, A/B testing | 30-day free trial, paid plans start at $24/month |
| FullStory | Session replay, conversion funnels, error tracking | Free trial, paid plans start at $199/month |
| Google Optimize | A/B testing, personalization, audience targeting | Free, enterprise pricing available |
| Optimizely | A/B testing, personalization, analytics integration | Custom pricing |
| Instapage | Landing page builder, A/B testing, conversion analytics | 14-day free trial, paid plans start at $199/month |
| HubSpot | Marketing automation, CRM, A/B testing | Free, paid plans start at $45/month |
| HelloBar | Popup builder, A/B testing, analytics integration | Free, paid plans start at $29/month |
| OptinMonster | Popup builder, A/B testing, conversion analytics | 7-day free trial, paid plans start at $9/month |
CRO Tools: Google Analytics (and GA 360)
What it is: Google Analytics is a website analytics tool that provides insights into website traffic, user behaviour, and conversions. GA 360 is the enterprise version of Google Analytics that offers additional features and support.
What it’s good for: Google Analytics can help businesses identify areas of improvement on their website, such as pages with high bounce rates or low conversion rates. It can also help businesses track the effectiveness of their marketing campaigns and measure ROI.
CRO Tools: Adobe Analytics
What it is: Adobe Analytics is a web analytics solution that provides real-time analytics, segmentation, and customer journey analysis. It helps businesses understand their customer’s behaviour and preferences, enabling them to deliver personalized experiences.
What it’s good for: Adobe Analytics is best suited for businesses looking for a comprehensive web analytics solution that goes beyond basic metrics. It’s also ideal for businesses that want to leverage customer data to deliver personalized experiences.
CRO Tools: Heap
What it is: Heap is an automatic data capture and analysis tool that tracks all user interactions on a website or app. It automatically captures data on user behaviour, providing insights on how users interact with your website.
What it’s good for: Heap is great for businesses looking for an easy-to-use, automatic data capture solution that provides valuable insights on user behaviour. It’s also ideal for businesses that want to conduct cohort analysis to identify user segments.
CRO Tools: Hotjar
What it is: Hotjar is a suite of tools that include heat mapping, session recording, and user feedback. It allows businesses to visualize user behaviour and identify areas for improvement.
What it’s good for: Hotjar is ideal for businesses that want to gain a better understanding of how users interact with their website or app. It’s also great for identifying friction points in the user experience.
Crazy Egg
What it is: Crazy Egg is a heat mapping and A/B testing tool that provides visual data on user behaviour. It allows businesses to see how users interact with their website and identify areas for improvement.
What it’s good for: Crazy Egg is great for businesses looking for an affordable, easy-to-use heat mapping and A/B testing solution. It’s also ideal for businesses that want to conduct user research without needing technical skills.
FullStory
What it is: FullStory is a session replay tool that lets businesses watch recordings of user sessions to identify issues and optimize the user experience. It also offers features such as conversion funnels and error tracking.
What it’s good for: FullStory is ideal for businesses that want to gain a deeper understanding of how users interact with their website. It’s also great for businesses looking to identify and fix issues that impact the user experience.
Google Optimize
What it is: Google Optimize is an A/B testing and personalization tool that allows businesses to test different variations of a webpage to determine which performs better. It also offers audience targeting capabilities.
What it’s good for: Google Optimize is ideal for businesses looking for a powerful, easy-to-use A/B testing tool. It’s also great for businesses that want to conduct personalized campaigns based on user behaviour.
Optimizely
What it is: Optimizely is a CRO Tools for website optimization platform that allows businesses to conduct A/B testing and personalize their website’s content. It also provides analytics to help businesses understand their visitors and their behaviour.
What it’s good for: Optimizely is great for businesses that want to test different versions of their website to identify the best-performing one. It’s also ideal for businesses that want to deliver personalized experiences to their website visitors.
Instapage
What it is: Instapage is a landing page creation platform that allows businesses to create and optimize landing pages without requiring any coding skills. It also provides A/B testing capabilities to help businesses identify the best-performing landing pages.
What it’s good for: Instapage is ideal for businesses that want to create effective landing pages quickly and easily. It’s also great for businesses that want to test different versions of their landing pages to improve conversion rates.
10. HubSpot
What it is: HubSpot is an all-in-one marketing, sales, and service platform that offers tools for lead generation, email marketing, and customer relationship management (CRM). It also provides analytics to help businesses understand their marketing performance.
What it’s good for: HubSpot is great CRO Tool for businesses that want a comprehensive marketing solution that covers lead generation, email marketing, and CRM. It’s also ideal for businesses that want to analyse their marketing performance to improve their conversion rates.
11.HelloBar
What it is: HelloBar is a pop-up and notification bar tool that allows businesses to display targeted messages to their website visitors. It offers features such as A/B testing, targeting, and scheduling.
What it’s good for: HelloBar is ideal CRO Tool for businesses that want to capture their visitors’ attention and display targeted messages to them. It’s also great for businesses that want to test different messages to identify the best-performing ones.
12. OptinMonster
What it is: OptinMonster is a lead generation and conversion optimization tool that offers features such as pop-ups, slide-ins, and countdown timers. It also provides A/B testing capabilities to help businesses improve their conversion rates.
What it’s good for: OptinMonster is great CRO Tool for businesses that want to generate leads and increase their conversion rates using pop-ups and other attention-grabbing tools. It’s also ideal for businesses that want to test different variations of their pop-ups to identify the best-performing ones.
Conclusion
These 12 CRO tools offer a range of features and capabilities to help businesses improve the user experience and increase conversions. Depending on your specific needs and budget, one or more of these tools could be a valuable addition to your CRO toolkit.
Learn more about Conversion Rates here.
Learn more about Conversion Rate Optimisation here.
