Website Speed & Performance Optimization2023-04-14T23:23:18+00:00



Need for Speed? We’ve Got You Covered with Professional Website Speed Optimisation.

Our professional website speed optimisation services help you achieve faster loading times, better user experience, and higher search engine rankings. Using cutting-edge tools and techniques, we analyse your website’s speed and develop a customized optimization strategy tailored to your business needs and goals.


Website Speed & Performance Optimisation Experts

We optimise your website with  instant results.

Your website speed should be of upmost priority as slow sites decrease customer satisfaction and research has shown that an improvement in site speed can increase conversions.

Website load speed is also a critical factor when it comes to ranking your website higher on Search Engine Results Page (SERP) as Google gives preferential treatment to websites that load quickly.

If your website load time isn’t on par with the top 10 organic pages, you won’t rank on the first page and the vast majority of search engine users simply won’t click to the second page.

We can shave off anywhere from 5ms up to 3s or more, depending how optimised your site currently is. Our average reduction in a sites load speed is 73%.

We deploy our perfected methodologies to your site and yield instant results.

Propel Belfast can improve most websites in less than 24hrs.

Why Website Speed Matters.

Our Approach to Improving Site Speed

How can we help improve your website?

Our digital experts will create a review your entire websites architecture and build a custom strategy.

Cloud CDN

A UK visitor wishing to view content which originates at US-based server will experience poor loading times if this request has to travel across the Atlantic. To combat this, we leverage a CDN.

A Content Delivery Network (CDN) is a way to deliver content from your website or mobile application to people more quickly and efficiently, based on their geographic location. Thus providing a consistent experience for all your users, no matter their location.

Asset Management

Having lots of features or plugins will slow down your website site. Each asset will have its own files, which will be loaded every time a web page is loaded. This can increase the number of requests your web page makes, thus increasing the load time.

They may be only used for one page, however, due to inefficient coding or redundant files, those assets will often run on every page, even if it’s not being displayed or used. This leads to additional and unnecessary requests that slow your site down.

Leveraging Brower Caching

Fetching the resources to load your website takes a ton of effort. It requires loading each image and page element and then dealing with heavy HTML and coding. Each time someone loads your site, this process has to happen all over again.

Browser caching can help by “remembering” the previously-loaded resources so that it doesn’t have to reload them upon every single visit. Once the page has been loaded and the different components stored in the user’s cache, only a few components needs to be downloaded for subsequent visits.

Code Optimisations

We specialize in optimizing website files for faster loading times. Our services include resolving issues with file optimization, minimizing the number of minified files, and optimizing CSS and JavaScript delivery.

We can also exclude unnecessary files from concatenation and minification, troubleshoot critical CSS generation issues, optimize Google Fonts, and delay JavaScript execution. Additionally, we offer solutions for cache folder size issues caused by dynamic inline JS and prevent static file creation for dynamic CSS/JS. With our expertise, we can help improve your website speed and enhance user experience.

Media Optimisation

Optimising web media involves delivering high-quality media while keeping the smallest possible size. Images can comprise around 64% of a website’s weight, so reducing their size without compromising quality can improve page load speeds and user experience.

We can optimise your images through next-generation formats such as WebP and lossless compression techniques. By serving images through our CDN, we can resize large images, save space, and improve speed, resulting in a better website performance for your visitors.


Media LazyLoad

Lazy loading media means loading media, such as images, videos, on websites asynchronously — that is, after the above-the-fold content is fully loaded, or even dynamically, only when they appear in the browser’s viewport. This means that if users don’t scroll all the way down, images placed at the bottom of the page won’t even be loaded.

Used with care, lazy-loading images and video can seriously lower the initial load time and page payloads on your site. Users won’t incur unnecessary network activity and processing costs of media resources they may never see.

Website Speed & Performance Optimisation Experts

Improve Customer Retention and Conversions.

Most businesses grow more effectively when they have ways of serving their clients faster. We provide you the way to do it. The speed of your website is an important detail and every millisecond that passes you’re losing vital opportunities.

Strategic Website Optimisation Strategy

  • 24 – 72hr Delivery

  • Potential Gain 5ms – 3s+

  • Cloud CDN
  • Asset Management

  • Bespoke Brower Caching

  • File optimisations

  • Media Compression

  • Media LazyLoad

Contact Our Team

Contact Us Now and

Create Something Amazing


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