A UK visitor wishing to view content which originates at US-based server will experience poor loading times if this request has to travel across the Atlantic. To combat this, we leverage a CDN.

A Content Delivery Network (CDN) is a way to deliver content from your website or mobile application to people more quickly and efficiently, based on their geographic location. Thus providing a consistent experience for all your users, no matter their location.

Having lots of features or plugins will slow down your website site. Each asset will have its own files, which will be loaded every time a web page is loaded. This can increase the number of requests your web page makes, thus increasing the load time.

They may be only used for one page, however, due to inefficient coding or redundant files, those assets will often run on every page, even if it’s not being displayed or used. This leads to additional and unnecessary requests that slow your site down.

Fetching the resources to load your website takes a ton of effort. It requires loading each image and page element and then dealing with heavy HTML and coding. Each time someone loads your site, this process has to happen all over again.

Browser caching can help by “remembering” the previously-loaded resources so that it doesn’t have to reload them upon every single visit. Once the page has been loaded and the different components stored in the user’s cache, only a few components needs to be downloaded for subsequent visits.

We specialize in optimizing website files for faster loading times. Our services include resolving issues with file optimization, minimizing the number of minified files, and optimizing CSS and JavaScript delivery.

We can also exclude unnecessary files from concatenation and minification, troubleshoot critical CSS generation issues, optimize Google Fonts, and delay JavaScript execution. Additionally, we offer solutions for cache folder size issues caused by dynamic inline JS and prevent static file creation for dynamic CSS/JS. With our expertise, we can help improve your website speed and enhance user experience.

Optimising web media involves delivering high-quality media while keeping the smallest possible size. Images can comprise around 64% of a website’s weight, so reducing their size without compromising quality can improve page load speeds and user experience.

We can optimise your images through next-generation formats such as WebP and lossless compression techniques. By serving images through our CDN, we can resize large images, save space, and improve speed, resulting in a better website performance for your visitors.

Lazy loading media means loading media, such as images, videos, on websites asynchronously — that is, after the above-the-fold content is fully loaded, or even dynamically, only when they appear in the browser’s viewport. This means that if users don’t scroll all the way down, images placed at the bottom of the page won’t even be loaded.

Used with care, lazy-loading images and video can seriously lower the initial load time and page payloads on your site. Users won’t incur unnecessary network activity and processing costs of media resources they may never see.