Videos have become a dominant force in the world of digital media. With millions of people watching them every day, it’s no surprise that more and more content creators are trying to grow their channels. However, with so much competition out there, it can be tough to stand out from the crowd. Here are some tips on how to increase your YouTube views and subscribers.
There are lots of ways to increase Views & Subscribers on Content Creator Platforms such as YouTube, Twitch, Facebook Gaming. These platforms as constantly changing and evolving their algorithms as user habits and trends change. What do the stats say?
Well on YouTube, over 1 billion hours of video are watched every single day! That’s more than Netflix and Facebook video combined.
On the gaming end, Twitch remains king with almost 6 billion views over a 3-month period. YouTube and Facebook both boast over 1 billion views over the same period, with 1.13 billion 1.29 billion respectively.
Here are some tips and best practices to gain more views and turn newly acquired views into subscribers! If you want a professional to do this, and more. Check out this.
1. Be Human
- One of the keys to success on these channels and probably the most overlooked is to be relatable. Viewers are more likely to subscribe to a channel if they feel a personal connection to the creator.
- You focus so much time on research, scrips, titles, descriptions, editing and so on, that your forget the most powerful tool in everyone’s repertoire – Being human.
- Yes act professional, produce good content. But do not pretend to be a computer.
- Make mistakes and laugh about them. Missed a video due to a hospital appointment? Tell your viewers and let your viewers into your life!
- Share personal stories and experiences to show that you are a real person. Respond to comments and engage with your audience. This will help build a loyal community around your channel.
2. Use Playlists & Use Links/Pop-ups
Another great way to increase your video views is to organize your content into playlists. This will make it easier for viewers to find the videos they are interested in and keep them engaged for longer periods. Additionally, including links and pop-ups within your videos can encourage viewers to watch more of your content and visit your website or social media pages.
The more of your videos somebody watches, the more likely they are to subscribe. When talking about previously covered topics, make sure you include an in-video pop-up with relevant links and point it out to your viewers.
Tap into the rhythm of peoples lives. Think of TV shows, people watch because they know when they’re on and can plan their life around viewing.
- Start and end the vast majority of your videos using the same language/CTA’s.
- Tell your viewers your upload schedule and stick to it. Eg twice/day, everyday, at 1pm & 8pm.
- Overtime your channel will start to develop it’s own unique tone/style/format/approach. It’s important you keep this as consistent as possible as that is the reason the people are consistently coming back.
- Consistent branding, presenters, production, ‘series’
4. Emphasis your CTA’s
Encouraging viewers to subscribe to your channel is one of the most effective ways to grow your audience. Make sure to include a clear and visible call-to-action (CTA) in each of your videos. This can be as simple as asking viewers to hit the subscribe button at the end of your video.
Or watching until the end of the video etc.
Ask for your users to subscribe, like, leave comments.
5. Convey Effort
Viewers appreciate effort and attention to detail. Put effort into the production value of your videos, such as lighting, sound quality, and editing. This will help your videos stand out from the competition and show your viewers that you care about the content you are producing.
- Show your viewers you’re putting in effort.
- Be consistent, make 2 videos per day.
- Spend time and money on quality production.
- Reinvest any profits into production setup: Webcam, microphone, background etc.
6. Promote your channel on your socials
- Everyone has to start somewhere. Ask you friends, colleagues, or family to watch your content. Streaming on Twitch or uploading to YouTube is competitive.
- There’s a good chance your first couple of dozen videos will struggle to hit 100 views. So it’s good to bolster you views from the get go.
- This is also a good opportunity to get some good honest feedback and make some early changes.
7. Engage with viewers
Engaging with your viewers is critical to building a loyal audience. Respond to comments and answer questions to show that you care about your audience. This will encourage viewers to continue watching your content and help build a community around your channel.
This depends on your niche, however, there are always exciting opportunities to engage with your viewers.
- Host subscriber only contests, giveaways, tournaments and more.
- Encourage audience participation.
- Ask specific/direct questions throughout your videos.
- Reply, comment and engage with users in comments/chat.
Russell Brand is very good at this. For example:
- “I’m interested to know your thoughts on… do you think…”
- “Comment what you think about this below”
- “Have any of you watching ever…”
8. Use subtle clickbait
While clickbait can be effective at attracting viewers, it’s important to use it subtly. Use intriguing titles and thumbnails to entice viewers without misleading them. Make sure your content delivers on the promise made in the title and thumbnail to build trust with your audience.
9. Exercise caution with sponsors
Sponsorships can be a great way to monetise your channel, but it’s important to exercise caution. Make sure the sponsor aligns with your channel’s values and that the product or service is relevant to your audience. Be transparent about sponsored content and disclose any compensation you receive to maintain the trust of your viewers. You will instantaneously lose all credibility if you try and mislead your viewers – and it’s usually fairly obvious.
Be honest, add a caveat at the beginning of the video to say the video is sponsored. The same goes for in-video ads / recommendations.
10. Bonus: Never buy views / subs
Obviously any of these platforms will be the first to know if you have purchased viewers or subscribers from sketchy websites.
They have mountains of data and various Artificial Intelligence and Machine Learning tools to highlight these bad practices For example, each will know your viewer demographic better than you, where your viewers watch from and their traits. They also can see historic traffic, so any immediate spike in views or subscriptions will alert them; either you’re doing something very right (well done, good work) or something very wrong.
Buying views or subs can even lead to shadow banning, where you’re banned but it’s almost impossible to tell. You could be posting 2 videos / day for 6 months and struggle to get any viewers.
If you are lucky enough to avoid shadow banning, buying subs or viewers will only detrimentally effect the algorithm – which can takes months of hard work to reverse.