Content marketing, or more commonly known as “inbound marketing” where you post the type of content that will attract ‘dream’ clients or higher paying, low effort clients. This is the best method IMO as they’re ‘pre-sold’ or ‘warm’ when approaching you and therefore easier to close. According to HubSpot, businesses that publish 16 or more blog posts per month receive 3.5 times more traffic than those that post four or fewer.
02: Funnel Audit
The second way to get mote clients is by doing outbound zoom videos where you audit their current site, landing page, funnel and review their sales ‘funnelling’ process. You should send a ‘no-pitch’ video demonstrating your competence, that will actually help them.
This approach can be particularly effective when combined with outbound Zoom videos where you share your insights and recommendations.
03: Referrals
Word-of-mouth referrals are a powerful way to get new clients. Offering 10% + referral fees to the people who send you leads is a great incentive. This can include current clients, other potential clients, or even business owners in your network who might have people in their audience requiring funnels.
04: Upsell Clients
You’ve built a funnel for a client, free or paid, and now they have the ability to explore upselling. Clients could require a complete new funnel, their current funnel improved to match their ‘offer’ or the process tweaked. By demonstrating your value and expertise, you can build a long-term relationship with your clients and generate more business.
Upselling can also lead to referrals as satisfied clients may refer you to others in their network.
05: Lead Designer
Becoming a full-time lead designer on a team can be an excellent way to get consistent clients and establish yourself as an expert in your field. This could be where there is a team of people looking after various funnel areas and need an experienced funnel designer. This is a great chance to make some connections in the industry and pick up knowledge.
06: White Label
There’s a lot of agencies who do not specialise in funnels, but often sell other services such as marketing, copywriting, consulting etc. Offer to be their White Label funnel builder as they upsell existing clients. Arrange a meeting/call and present some watermarked funnels.
07: Paid Ads
Adding on from the previous. Setting up a portfolio of previously designed and produced/conceptualised funnels and run ads to this page. Include some testimonials and a book a call CTA. If you’re a funnel builder obviously you don’t need to be told what to include! Learn more here.
To Conclude
There are several effective ways to get clients as a funnel builder. By using a combination of content marketing, funnel audits, referrals, upselling, becoming a full-time lead designer, white labelling, and paid ads, you can attract new clients and grow your business. It’s important to experiment with different strategies and track your results to determine what works best for your business.