TikTok has quickly become one of the most popular social media platforms in the world. With over a billion active users, it offers a vast opportunity for businesses to reach their target audience and grow their brand. Leveraging the algorithm of TikTok can help you get loads of video views and, in turn, sell products or services. In this blog, we will discuss how TikTok’s algorithm works and how you can use it to promote your brand.

Understanding TikTok’s Algorithm

TikTok’s algorithm is one of the platform’s key features that sets it apart from other social media platforms. The algorithm analyses user behaviour, such as what videos they watch, how long they watch them, and what type of videos they engage with the most. It then uses this data to create a personalised “For You” page for each user. This page consists of videos that the user is likely to enjoy, based on their behaviour.

The algorithm also takes into account the video’s performance in terms of engagement, including likes, comments, shares, and views. This means that if a video gets more engagement, it is likely to be shown to more users.

Creating Engaging TikTok Videos & How to Go Viral

To leverage TikTok’s algorithm to sell products or services, you need to create engaging videos that get a lot of views and engagement. Here are some tips to help you create engaging TikTok videos:

Keep it short and sweet

TikTok videos are short-form, and the maximum length is 60 seconds. To keep your audience engaged, make sure your videos are concise and get to the point quickly.

Keep Your Content Fresh and Unique

To stand out on TikTok, you need to create content that is fresh, unique, and engaging. Consider experimenting with different video formats, such as duets or challenges, and try to put your own spin on popular trends. Don’t be afraid to be creative and take risks with your content, as this can help you attract new followers and keep your existing followers engaged.

Use eye-catching visuals

TikTok is a visual platform, and your videos need to be visually appealing to get users to stop scrolling and watch your content. Use eye-catching visuals, such as bright colours, interesting camera angles, and engaging animations.

Use trending music and hashtags

TikTok has a vast library of music and hashtags that are popular among users. Use these to your advantage by creating videos that incorporate trending music and hashtags.

Tell a story with TikTok

TikTok videos that tell a story or have a clear narrative are more likely to keep users engaged. Use storytelling techniques, such as a beginning, middle, and end, to keep your audience interested.

Engage with Your Followers

Engaging with your followers is crucial to building a loyal following on TikTok. Take the time to respond to comments and messages, and make an effort to build relationships with your audience. This will not only help you retain your existing followers, but it can also encourage them to share your content with their own followers, which can help you grow your following even further.

Use text overlays

TikTok allows you to add text overlays to your videos, which can be used to convey additional information or to add a humorous element.

Collaborate with Other Users

Collaborating with other TikTok users can be a great way to grow your following and increase your video views. Look for other users who share similar interests and audiences, and reach out to them about the possibility of collaborating on a video or a challenge. Not only will this help you reach a new audience, but it can also be a lot of fun to work with other creators on the platform.

Post Consistently

One of the most important things you can do to improve your TikTok following and video views is to post consistently. This means creating and sharing new content regularly to keep your followers engaged and interested in what you have to offer. Aim to post at least once a day, and consider posting at times when your audience is most active on the platform.

Promoting Your Products or Services

Once you have created engaging TikTok videos, it’s time to promote your products or services. Here are some ways to do this:

Use product demos

Create videos that demonstrate how your product or service works. Show users how it solves a problem or makes their life easier.

Create TikTok tutorials

Tutorials are a great way to educate users about your products or services. Create step-by-step guides that show users how to use your products or services.

Use TikTok influencers

TikTok influencers have large followings and can help you promote your products or services to their audience. Find influencers that align with your brand and work with them to create sponsored content.

Use hashtags

Use hashtags that are relevant to your products or services to increase their visibility. Hashtags can help users discover your content and products.

Run contests

Contests are a great way to engage users and promote your products or services. Create a contest that requires users to create TikTok videos featuring your products or services.

TikTok Statistics and Figures

TikTok’s popularity continues to grow, making it an ideal platform for businesses to reach their target audience. Here are some statistics and figures that highlight the potential of TikTok:

  • TikTok has over a billion active users worldwide, with the majority of users aged between 16 and 24.
  • The average user spends approximately 52 minutes a day on TikTok, making it a highly engaged platform.
  • TikTok videos are highly shareable, with 88% of users saying they share videos on other social media platforms.
  • TikTok’s engagement rate is higher than other social media platforms, with the average engagement rate for a TikTok video being 17.6%, compared to 1.5% for Instagram and 0.09% for Facebook.
  • Brands are starting to recognise the potential of TikTok, with 86% of brands planning to use TikTok for marketing in 2023.
  • TikTok has its own advertising platform, which allows brands to run ads targeted at specific audiences. TikTok ads have a click-through rate (CTR) of 0.5%, which is higher than Instagram’s CTR of 0.25%.

These statistics show the potential of TikTok for businesses to reach their target audience and promote their products or services.


TikTok is a highly engaging platform that offers businesses a vast opportunity to reach their target audience and promote their products or services. By leveraging the algorithm of TikTok and creating engaging videos, businesses can get loads of video views and increase brand awareness. With the platform’s popularity growing, it’s essential for businesses to start incorporating TikTok into their marketing strategy to stay ahead of the competition. By understanding TikTok’s algorithm and creating content that resonates with users, businesses can increase their chances of success on the platform.

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